Today’s Lesson: Proofreading is Important

This little typo blunder on the Heattech page of the Uniqlo website really illustrates that point. Spell check doesn’t catch most expletives and inappropriate slang, as however offensive, those still are real words. I learned this lesson the hard way at an old job when I emailed a client and accidentally asked her to “s**t six boxes” instead of “ship six boxes”. Yup, almost a decade later and I still cringe at the memory.

Check out Uniqlo’s  faux-pas on Racked NY.

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